Your brand's first impression almost never happens on a business card. It happens in a feed, at thumbnail size, between a friend's holiday and a meme, in about three seconds.
Yet most identities are still signed off on a big screen, in a presentation, at full size. Then they hit Instagram and fall apart. The logo turns to mush at 40 pixels. The colours disappear in dark mode. Nobody knows how to make a Reel that looks like you.
So the brand drifts. Every post looks a bit different. And a brand you paid good money for quietly stops doing its job.
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“Working with Social Meteor has been a really valuable experience for us. They took the time to understand who we are at our core and somehow brought it all together in a way that feels clear, cohesive and exciting. The direction they’ve helped shape is bold and fresh, but still grounded in who we are. They’re a pleasure to work with. Thoughtful, professional and genuinely invested. Big love to the team at SM.”
Brand identity is the visual representation of your business. It's your logo, colours, typography and messaging that all come together to present a consistent and reasonating image in the market. It sets the tone for how people perceive your brand. A strong identity builds trust, recognition and long-term loyalty.
We start with a discovery session to understand your where you've been and where you're going. Research and further discovery lead us to insights, from which we craft a brand strategy and visual direction. This collaborative process ensures the final identity has a strategic foundation built around you.
It typically takes 2 to 4 weeks depending on the scope. We allow time for feedback and revisions to ensure the result is polished and aligned with your goals.
We provide logo design, typography selection, colour palette, tone of voice, brand messaging, and full brand guidelines. This ensures consistency across digital, print, and social media. Optional elements include iconography, patterns, and templates.
Yes, every brand identity package includes a comprehensive brand style guide. It outlines usage rules for your logo, colours, fonts and tone of voice.
Yes, it's where we've done some of our best work to date. We find businesses in need of a rebrand more often than not are seeking an evolution rather than a drastic overhaul. We look to evolve and sharpen the visual identity based on the equity they've built, whilst positioning them for further growth and performance.
Yes, we design all brand assets with multi-platform use in mind. Your brand will look great across websites, social media, packaging and print materials.
If your brand feels outdated, inconsistent or no longer resonates with your target audience, it’s time for an update. We can assess your current brand and recommend improvements.
A few quick questions so we can come to the first conversation with ideas, not just questions. Takes about two minutes.