Social Meteor has worked with Alchemy Saunas since mid-2023, building a social identity that has to do two different jobs at once: sell memberships to the public and win leasing partnerships with businesses. That split required a genuinely diverse strategy, with paid ads doing the heavy lifting to reach both audiences at once.
Three new location launches became a pivotal point in the partnership, using high-end photography and short-form video to build hype ahead of opening day. All three sold out within the first two weeks, proof that the pre-launch strategy, not just the space itself, was driving demand.
Selling out three launches in a row wasn't luck, it was the same dual-audience strategy working every time. With more launches and brand offerings on the way, that strategy, built to speak to members and business partners at once, is set to carry Alchemy through its next phase of expansion.
