Social Meteor took over Harvey Beef's organic social strategy after years of paid-media-only growth and inconsistent posting. The brief was direct: build the brand, spotlight its sustainability credentials, and bust the myths around beef production. Three content pillars now anchor the feed: Educate, Inspire and Entertain, built for consistency rather than one-off spikes.
Before Social Meteor, Harvey Beef's following was built almost entirely through paid media, with organic posting an afterthought. The refreshed strategy paired local chefs and influencers with educational animations and community event coverage, turning an inconsistent feed into one built around WA farming, sustainability and everyday cooking.
The pillar strategy did what it set out to do: replace scepticism with trust, and inconsistency with a following that keeps growing. That work isn't finished. Farmer storytelling and nutrition-focused content are already shaping the next chapter, built on the same discipline that got Harvey Beef here.
