Social Meteor ran Kitchen Warehouse's day-to-day organic presence alongside recurring campaign launches for product lines from Coppernox to Global Knives, across Instagram, TikTok and Facebook. Each campaign built a strong, engaging set of digital touchpoints that supported what was happening in-store, backed by consistent organic content in between launches.
Cookware and cutlery brands like Coppernox, Chasseur, Scanpan and Yaxell each needed a different story told to the same aspiring home cook audience. Every campaign took a comprehensive approach to storytelling and audience engagement, tailored to what made that specific product line worth buying, rather than running one generic template across all six brands.
Across organic management and major product launches, the partnership drove 2,709 sales at an average 25x return on ad spend, reaching 450,000 people. Kitchen Warehouse has since taken its social media in-house, but the campaign playbook built over that time, one story per product line, backed by everyday organic content, stands as proof of what the strategy delivered.
