Benjamin, who graduated from Curtin University in 2014 with a Bachelor of Creative Advertising and Graphic Design, entered the advertising industry with a unique perspective on the evolving landscape of advertising. He was among the first individuals in Perth to be active on social media platforms like Facebook and Instagram, giving him a valuable understanding of the nuances of social media that many of the larger agencies in Perth were yet to tap into.

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Ben's approach involved applying the creative process of traditional advertising to the realm of social media, laying the foundation for Social Meteor. There aren’t many creative production tools, programs, or disciplines that Ben isn’t highly proficient in and his talent lies in taking a technically strategic approach and executing it creatively in a wide range of formats.

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