Before Social Meteor's involvement, Harvey Beef's following was built almost entirely through paid media, with an inconsistent organic posting cadence. The refreshed strategy introduced three content pillars — Educate, Inspire, and Entertain — designed to demystify beef preparation, address misconceptions within the meat category, and connect the WA-grown brand to community and lifestyle stories beyond the dinner table.
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By late 2024, the strategy had matured into standout paid activations. The seven-part "Worth It" ASMR-style recipe series, rolled out alongside a statewide TVC, delivered 417,013 in reach and 951,383 post engagements over 40 days. Instagram following grew from 6,000 to more than 20,000 since the engagement began, and the partnership continues to expand into farmer storytelling and nutrition-focused content.
