When Social Meteor began working with Lance East Exotics, the dealership had a website and a nascent Instagram presence but no established Facebook page and no paid advertising infrastructure. The challenge was two-fold: build organic credibility with a high-net-worth audience that responds to exclusivity and trust, while simultaneously running paid campaigns designed to surface specific inventory to qualified buyers. Content strategy prioritised vehicle showcase carousels, lifestyle-led imagery, and performance-driven paid traffic campaigns across Meta.
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Over the course of the engagement, the Lance East Exotics Instagram account grew by 2,932 followers and achieved 30,254 total engagements, while the Facebook page scaled to 1,191 follows — up 134% on the prior year. Paid campaigns across Meta delivered 83,047 clicks at an average CPC of $0.12, with the leads-focused campaigns generating 312 on-Facebook enquiries at $32.87 per lead. The foundations built across organic content, audience development, and paid infrastructure position the dealership for continued growth as inventory expands and ad spend scales.
